With luxury travel seeing a surge in bookings for remote destinations and exclusive experiences, Goway Travel partnered with Therefore for a transformative rebrand and digital overhaul.

With its 55th anniversary on the horizon and in response to post-pandemic market shifts, Goway, under the direction of new VP of Marketing Mitchell Fawcett, sought to expand its global reach and provide a more personalized online experience.

The site was struggling with poor usability and slow load times, especially on mobile devices which made up over 50% of traffic. Critical integrations with new systems, such as iVector for reservations and Salesforce for CRM, were all but unattainable with the current setup.

Overall, the outdated platform couldn’t support Goway's ambitions for significant growth and wasn’t aligned with modern digital marketing strategies, including personalized content and dynamic pricing.

To evaluate Goway's existing content, we performed a comprehensive audit to distinguish valuable content from the outdated. This process involved amalgamating goway.com with blog.goway.com, unifying all content under one roof and creating a seamless journey from inspiration to booking.

Inspired by the past and looking to the future, our Goway rebrand and newly tailored visual identity focused on what will define the next golden era of travel—personalized experiences, facilitated by human expertise combined with advanced technology and data.

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The revamped website and rebrand marked a significant upgrade, featuring advanced technology, faster performance, improved mobile optimization, and enhanced accessibility. This overhaul was crucial for meeting current market demands and elevating the user experience.

Goway surpassed high-season lead metrics during their low season. User conversion rate (uCVR) increased by 50% year-over-year (YoY). Bounce rate decreased by 10% YoY.