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Unleash potential with headless commerce.

Transact on any digital screen with near instant page loads, globally.

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Headless is the future of commerce

Customers are demanding seamless online transactional experiences and personalized commerce experiences across all touchpoints. Businesses are expanding beyond traditional market borders and are struggling to architect solutions that scale.

Traditional monolithic e-commerce platforms weren't designed for this. The future of commerce is headless.

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Who Benefits from Headless E-commerce

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Market with Agility

A headless approach enables marketing departments to design any customer experience and lift the limitations of a templated solution. Your reward is happy customers and increased sales.

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Seamless cross-channel commerce engagement

Orchestrated data-driven user journeys keep the user experience aligned across all touch points - web, mobile, POS, wearables, and voice devices.

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Keep what works, replace what doesn't

Components in a composable architecture are reusable, pluggable, scalable, replaceable, and can be continuously improved through agile development to meet evolving business requirements.  

Best-of-breed services

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By going headless with your e-commerce architecture, you can mix-and-match best of breed services together to build a unique solution that matches your customer and business needs precisely.

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Custom experiences

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How it works


Unleash creativity

A headless architecture frees our developers from having to wrestle with traditional e-commerce platforms' front-end frameworks. Instead, modern Javascript front-end frameworks empower our design and technology teams to craft next-level user experiences for your customers, across all digital touchpoints.

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Bring your tech, adopt new tech, pitch the rest

Mix-and-match best of breed services together to build a unique solution that matches your customer and business needs precisely. If your tech has a reliable and well architected API, we can almost certainly integrate it.

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Performance by design with Jamstack

Tremendous performance is afforded by pre-rendering HTML, CSS and Javascript and delivering these "fully baked" pages through a global Content Delivery Network (CDN). Dynamic elements are powered in real-time through non-blocking Microservice API calls. The result is a near app-like experience for your customers, increased confidence and sales.

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Be in control of your messaging

Modern Content Management Systems (CMS) are API-first architected—Drupal, Contentful, and Sanity are all excellent choices. We have over 15 years of experience building CMS solutions. Content strategy, taxonomy systems, data-models, content governance  and CMS integrations are some of the things we do best.

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How it works?

What sets headless commerce apart from traditional monolithic e-commerce architectures?

Headless commerce is an e-commerce modular "swappable" architecture allowing enterprises to innovate swiftly and with great flexibility. With a headless architecture, merchants can turn new technologies into a digital storefront with commerce functionality, including:


Mobile apps

Self-serve kiosks

Voice-assisted technology (like Amazon Alexa) 

Social media

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How is headless commerce architected

Run Drupal as a headless CMS with Netlify building your site and delivering it to end users.

Headless e-commerce connects your customer touchpoints with your back-office operations using a storefront application programming interface (API).Customer-facing content is managed using data systems such as a content management system (eg Drupal or Contentful), customer relationship management (CRM), and digital experience platforms.

Back office systems, workflows and operations is the source of truth to fulfill orders, manage inventory, store credit card information, and update product details.

How headless opens up new markets

Our solution is multi-market ready, out-of-the-box and by design. A market refers to a geographical region where merchants can sell items and customers can purchase. An unlimited number of markets associated with their SKUs, price lists, stock items, and more may be defined.

Furthermore, markets can also be associated with a customer group and, for each market, specific geocoder and tax calculators can be configured.

Multi-market ready out-of-the-box

Global markets are an amazing opportunity for business owners to grow their revenue.

Streamlined developer workflow

With headless commerce, developers can easily change the frontend without disturbing the backend.

Jamstack performance, CMS and headless commerce together?

Jamstack, CMS and headless commerce come together seamlessly to give you enterprise flexibility, control and performance.

Our Alliances

Interested to learn how Therefore can help you leverage these powerful services and tools for your business? Let's talk.

Commerce Layer logo

The future of commerce is headless, and global.

Netlify logo

For faster, more secure websites on a Global CDN.

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For over 15 years we've worked with Drupal and its community. logo

A multi-stack PaaS hosting provider built on AWS infrastructure.

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Data-first digital marketing and analytics by the industry leader.

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