Digital Experiences in Luxury Travel

Rocky Mountaineer

+170% Boost in Bookings

Rocky Mountaineer partnered with Therefore to revamp its Agent Portal, replacing Salesforce Communities with a more flexible Content Management System, utilizing Kaptio's ecommerce capabilities and leveraging deep integration with Salesforce. The result was significant increases in adoption and bookings, across both retail and wholesale channels.

+37%

Wholesale Bookings

+170%

Travel agent Bookings

Goway Travel

Full rebrand and digital revamp

Founded in 1970, Goway Travel has grown from a one-bedroom startup to a mature tailor-made travel provider with 300+ staff globally. Facing outdated branding and a complex to navigate website, Therefore undertook a full rebrand and revamped Goway.com based on extensive user insights and a composable architecture that results in a more seamless and elevated user experience that delivers from lead to loyal customer.

Rocky Mountaineer D2C Ecommerce

5x Increase in Checkout Conversion Rate

In collaboration with Rocky Mountaineer, Therefore implemented a comprehensive overhaul of the direct-to-consumer checkout process. This strategic enhancement addressed key pain points, resulting in a substantial increase in conversion rates, effectively doubling the number of completed purchases from initiated checkouts.

Armstrong Collective

On-time launch of two pioneering brands for Armstrong Collective

Building on our successful collaboration with Rocky Mountaineer, we facilitated the digital launch of Canyon Spirit, a new US-route brand, and the overarching Armstrong Collective brand. Therefore was tasked with creating a digital experience that seamlessly blended high-conversion ecommerce flows, immersive storytelling, and an intuitive interface across devices.

Work in progress

Distancing DuVine Cycling from the Competition

DuVine, the award-winning cycling and adventure company, had outgrown its existing operational systems and needed a partner capable of onboarding a new system more aligned with the company’s growth ambitions. In doing so, we’ve built a roadmap of enhanced commerce capabilities including customized itineraries and personalized marketing communications.

Our Success

Elevating Customer Experiences

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The team at Therefore has far exceeded our expectations. Everyone we have dealt with has been very professional, extremely knowledgeable and very well organized. The team at Goway are looking forward to the launch of our new website and new branding next year.

Scott Duncan
VP Technology & Operations

Through Therefore's partnership with Kaptio, we've been able to improve our technical capabilities and limit many of the obstacles faced in bringing a complex tourism product to a diverse, multi-faceted market.

Ashley WrighT
VP Product and Revenue

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First Class Travel Ecommerce Experiences.

We turn visitors into guests.

Elevating Customer Experiences

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Our Powerful Partnerships

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