We've entered a new golden age of travel where luxury travellers expect a seamless human and digital experience every bit as personal as their tailor-made trip. That’s where we come in.
As a new golden age of travel dawns, luxury travellers expect a seamless human and digital experience every bit as personal as their tailor-made trip. That’s where we come in.
Rocky Mountaineer partnered with Therefore to revamp its Agent Portal, replacing Salesforce Communities with a more flexible Content Management System, utilizing Kaptio's ecommerce capabilities and leveraging deep integration with Salesforce. The result was significant increases in adoption and bookings, across both retail and wholesale channels.
Founded in 1970, Goway Travel has grown from a one-bedroom startup to a mature tailor-made travel provider with 300+ staff globally. Facing outdated branding and a complex to navigate website, Therefore undertook a full rebrand and revamped Goway.com based on extensive user insights and a composable architecture that results in a more seamless and elevated user experience that delivers from lead to loyal customer.
In collaboration with Rocky Mountaineer, Therefore implemented a comprehensive overhaul of the direct-to-consumer checkout process. This strategic enhancement addressed key pain points, resulting in a substantial increase in conversion rates, effectively doubling the number of completed purchases from initiated checkouts.
On-time launch of two pioneering brands for Armstrong Collective
Building on our successful collaboration with Rocky Mountaineer, we facilitated the digital launch of Canyon Spirit, a new US-route brand, and the overarching Armstrong Collective brand. Therefore was tasked with creating a digital experience that seamlessly blended high-conversion ecommerce flows, immersive storytelling, and an intuitive interface across devices.
Work in progress
Distancing DuVine Cycling from the Competition
DuVine, the award-winning cycling and adventure company, had outgrown its existing operational systems and needed a partner capable of onboarding a new system more aligned with the company’s growth ambitions. In doing so, we’ve built a roadmap of enhanced commerce capabilities including customized itineraries and personalized marketing communications.
Rocky Mountaineer
+25% Boost in Online Conversions
Rocky Mountaineer partnered with Therefore to revamp their e-commerce, integrating a proprietary database and Salesforce CRM API for a better guest experience. Since then we’ve also developed a custom Guest and Agent Portal experience both with deep integrations with Salesforce.
100%
WCAG AA Compliant
+13%
Site Performance
Goway Travel
A New Goway for a New Golden Era of Travel
Founded in 1970, Goway Travel has grown from a one-bedroom startup to a mature tailor-made travel provider with 300+ staff globally. Facing outdated branding and a complex to navigate website, we are rebranding and revamping Goway.com based on extensive user insights and a composable architecture that will result in a more seamless and elevated user experience that delivers from lead to loyal customer.
Rocky Mountaineer D2C Ecommerce
2x Increase in Checkout Conversion Rate
In collaboration with Rocky Mountaineer, Therefore implemented a comprehensive overhaul of the direct-to-consumer checkout process. This strategic enhancement addressed key pain points, resulting in a substantial increase in conversion rates, effectively doubling the number of completed purchases from initiated checkouts.
On-time launch of two pioneering brands for Armstrong Collective
Building on our successful collaboration with Rocky Mountaineer, we facilitated the digital launch of Canyon Spirit, a new US-route brand, and the overarching Armstrong Collective brand. Therefore was tasked with creating a digital experience that seamlessly blended high-conversion ecommerce flows, immersive storytelling, and an intuitive interface across devices.
Work in progress
Distancing DuVine Cycling from the Competition
DuVine, the award-winning cycling and adventure company, had outgrown its existing operational systems and needed a partner capable of onboarding a new system more aligned with the company’s growth ambitions. In doing so, we’ve built a roadmap of enhanced commerce capabilities including customized itineraries and personalized marketing communications.
The team at Therefore has far exceeded our expectations. Everyone we have dealt with has been very professional, extremely knowledgeable and very well organized. The team at Goway are looking forward to the launch of our new website and new branding next year.
Scott Duncan, VP Technology & Operations
Through Therefore's partnership with Kaptio, we've been able to improve our technical capabilities and limit many of the obstacles faced in bringing a complex tourism product to a diverse, multi-faceted market.
Ashley Wright, VP Product and Revenue
Our Success
Elevating Customer Experiences
The team at Therefore has far exceeded our expectations. Everyone we have dealt with has been very professional, extremely knowledgeable and very well organized. The team at Goway are looking forward to the launch of our new website and new branding next year.
Scott Duncan, VP Technology & Operations
Through Therefore's partnership with Kaptio, we've been able to improve our technical capabilities and limit many of the obstacles faced in bringing a complex tourism product to a diverse, multi-faceted market.
