Long before someone lands on your website, AI-powered answer engines like ChatGPT, Gemini, Claude, and Perplexity are already forming an understanding of your organization. They’ve analyzed your content, summarized what you do, assessed your credibility, and decided whether to surface you as a relevant option.
These systems don’t “browse” websites the way people do. They act as a layer between you and your audience, pulling meaning from clear structure, strong signals, and well-organized information to describe your organization across many platforms.
When your content sends clear, current signals, AI can accurately represent who you are, what you offer, and why you matter. GEO gives you a way to proactively shape how AI understands and presents your organization so that accuracy, consistency, and strategic intent are built in from the start, not corrected after the story has already spread.