Continuous Discovery is an iterative, agile approach to user research. Instead of treating research as a one-time effort, we weave it into your ongoing design and optimization process. This creates a steady flow of fresh insights that guide decisions as your product or service evolves.
We often use design-ahead sprints where research feeds into design, then design feeds into further research, alternating so development always benefits from current insight. Methods range from in-depth interviews to unmoderated usability tests, and everything in between. Business stakeholders are encouraged to participate, so your team gains real-time visibility into user feedback, not just after-the-fact reports.
Because research happens continuously in smaller, agile cycles, it remains efficient and cost-effective. Insights can be incorporated immediately, whether that’s rethinking a navigation flow or adjusting the language in an ad campaign to capture attention more effectively.