Celebrating 55 years of travel in 55 seconds
First of its kind festival, one of a kind digital experience
Overview
For its 55th anniversary, Goway launched a first-of-its-kind Micro Film Festival, inviting creators to capture their journeys in a 55-second film. Therefore developed the digital platform that powered submissions, showcased videos, and announced winners ensuring the festival reflected Goway’s modern, premium, and yet accessible brand vision.Headless CMSTravel & Tourismhttps://www.goway.com/microfilmfestival
Outcomes
100
Film submissions across three competition categories
The Opportunity
The festival was a milestone moment: celebrating 55 years of Goway while signaling a new era of innovation under VP of Marketing Mitchell Fawcett. To make it successful, Goway needed a robust, scalable digital platform to accept global submissions, manage video content, and connect participants and audiences in a fair, engaging way.
The Solution
Therefore built the digital backbone of the festival. Submission data flowed directly into Salesforce, while video assets were stored cost-effectively on AWS and seamlessly integrated with Vimeo for playback. Load testing ensured smooth performance during high-traffic peaks and, to prepare for future editions, we introduced public voting by extending Drupal’s native capabilities with fraud safeguards and email capture.
“Therefore was a true partner to Goway in executing an incredibly complex website project. From the very beginning they were exceptionally collaborative, taking the time to deeply understand our business and goals. ”
Mitchell Fawcett
VP, Marketing
Curious about what’s possible?
Let’s turn ideas into impact
Let’s explore it together. Whether you have a vision in mind or just a spark of curiosity, we’re here to help bring bold ideas to life. Get in touch to start shaping something extraordinary.
David Malinowicz
Product Strategy