Celebrating 55 years of travel in 55 seconds
First of its kind festival, one of a kind digital experience
Overview
For its 55th anniversary, Goway launched a first-of-its-kind Micro Film Festival, inviting creators to capture their journeys in a 55-second film. Therefore developed the digital platform that powered submissions, showcased videos, and announced winners ensuring the festival reflected Goway’s modern, premium, and yet accessible brand vision.Headless CMSTravel & Tourismhttps://www.goway.com/microfilmfestival
Outcomes
100
Film submissions across three competition categories
The Opportunity
The festival was a milestone moment: celebrating 55 years of Goway while signaling a new era of innovation under VP of Marketing Mitchell Fawcett. To make it successful, Goway needed a robust, scalable digital platform to accept global submissions, manage video content, and connect participants and audiences in a fair, engaging way.
The Solution
Therefore built the digital backbone of the festival. Submission data flowed directly into Salesforce, while video assets were stored cost-effectively on AWS and seamlessly integrated with Vimeo for playback. Load testing ensured smooth performance during high-traffic peaks and, to prepare for future editions, we introduced public voting by extending Drupal’s native capabilities with fraud safeguards and email capture.
“Therefore was a true partner to Goway in executing an incredibly complex website project. From the very beginning they were exceptionally collaborative, taking the time to deeply understand our business and goals.”
Mitchell Fawcett
VP, Marketing
Curious about what’s possible?
Let’s turn ideas into impact
Let’s explore it together. Whether you have a vision in mind or just a spark of curiosity, we’re here to help bring bold ideas to life. Get in touch to start shaping something extraordinary.
David Malinowicz
Product Strategy