Flagship digital experience for Armstrong Collective
The corporate brand behind 2.3 million guest journeys
Overview
Armstrong Collective, the parent organization of Rocky Mountaineer and Canyon Spirit, partnered with Therefore to create a corporate website that could reflect its new identity and strategic ambition. The site was designed as a storytelling-rich, partner-facing destination that established credibility, extended brand values into digital, and provided a scalable platform for future growth.Digital Product Design, Web Support & MaintenanceTravel & Tourismhttps://www.thearmstrongcollective.com
The Opportunity
Armstrong Collective had evolved from a single-brand tourism operator into a diversified family office with holdings in hospitality, real estate, and private equity. To support this transformation, the company required a digital flagship that could establish its brand, build trust with investors and partners, and communicate its vision as a leader in sustainable luxury experiences.
The Solution
Therefore designed and delivered a corporate website that married editorial storytelling with technical excellence. Using Drupal 11 and React, the platform extends Armstrong’s brand guidelines into digital with immersive, scrolling layouts, inclusive design, and enterprise-grade performance and security. Marketo integration powers CRM connections, while Acquia hosting and CloudFlare ensure scalability. The site now functions as a strategic storytelling platform and due diligence resource for Armstrong’s stakeholders.
“Therefore has been consistent and tenacious in seeking ways to improve our technological capabilities and elevate our guest experience, and they’ve been supportive partners at overcoming technical hurdles and meeting the changing needs of the tourism landscape.”
Tristan Armstrong
CEO
Curious about what’s possible?
Let’s turn ideas into impact
Let’s explore it together. Whether you have a vision in mind or just a spark of curiosity, we’re here to help bring bold ideas to life. Get in touch to start shaping something extraordinary.
David Malinowicz
Product Strategy