Capturing the spirit of the American Southwest

The launch of a new brand was an opportunity for Armstrong Collective to introduce Canyon Spirit on its own terms, combining Rocky Mountaineer’s credibility with a fresh identity designed to inspire travelers to the American southwest. By blending storytelling with a conversion-focused booking journey, the new platform balances aspiration and the ability to capture demand. Underpinned by a robust Salesforce-based ecommerce engine, Canyon Spirit is positioned to scale quickly and make an immediate impact in time for a major connected TV advertising campaign.

One unified ecommerce architecture allows multiple brands to share the same Salesforce-powered Kaptio platform, while presenting checkout experiences tailored to their individual identities. On the front end, immersive storytelling is brought to life through modular JavaScript components - a standout feature of which is an interactive route map, which makes it simple for guests to explore destinations without being overloaded, showing essential information first and revealing more detail as needed. A modular approach to the CMS also gives the Canyon Spirit team the ability to launch new pages quickly, while custom analytics ensures every interaction can be tracked and optimized.