Distancing DuVine Cycling from the Competition
Charting the course for ambitious and sustainable growth.
Overview
DuVine Cycling + Adventure Co. is a leader in luxury bike tours, known for blending cycling, cuisine, and culture into extraordinary journeys. As the company expands globally with the backing of Lindblad Expeditions, DuVine partnered with Therefore to modernize its digital foundation. Together we are implementing Kaptio and Salesforce to streamline reservations, unify branding, and deliver modern customer experiences.Ecommerce, Tech Advisory, Digital Product DesignTravel & Tourism
The Opportunity
With over 50 destinations worldwide and ambitious growth ahead, DuVine needed a digital platform to match its reputation for immersive, high-touch travel. Its legacy reservation system (Centaur) created operational inefficiencies and limited the ability to scale online bookings. To sustain growth and continue differentiating against competitors, DuVine required a secure, modern, and flexible digital foundation.
The Solution
We executed a smooth API migration from Centaur and are delivering a decoupled checkout experience that integrates seamlessly with Salesforce. A new interactive HTML itinerary and proposal system, along with a suite of branded transactional email templates, ensures consistency and quality across every customer touchpoint.
Curious about what’s possible?
Let’s turn ideas into impact
Let’s explore it together. Whether you have a vision in mind or just a spark of curiosity, we’re here to help bring bold ideas to life. Get in touch to start shaping something extraordinary.
David Malinowicz
Product Strategy