A new golden era of luxury travel
A tailor-made digital experience
Overview
With its 55th anniversary approaching, Goway Travel partnered with Therefore to reimagine its brand and digital platform. The result was a composable, editorial-led website integrating Salesforce and iVector, improving performance, scalability, and customer experience.Headless CMS, Brand Identity, Web Support & Maintenance, Experiment-Led Growth (CRO)Travel & Tourismhttps://www.goway.com
Outcomes
50%
Increase in uCVR
12
Years of content consolidated
The Opportunity
Goway’s legacy site, built in 2013, had grown into 70,000+ pages and suffered from poor usability, mobile performance, and an outdated Django CMS. With expansion across all continents and increasing demand for personalized digital experiences, Goway needed a scalable rebrand and digital overhaul that could integrate new systems and drive measurable growth.
The Solution
Therefore delivered a full rebrand and composable Drupal–React–Gatsby platform hosted on Netlify and AWS. The solution consolidated 12 years of content, unified blog and website properties, and introduced a modern identity that reflected Goway’s bespoke travel expertise. Custom workflows empowered editors, while integrations with Salesforce and iVector enabled personalized journeys and operational efficiency.
“Therefore was a true partner to Goway in executing an incredibly complex website project. From the very beginning they were exceptionally collaborative, taking the time to deeply understand our business and goals.”
Mitchell Fawcett
VP, Marketing
Curious about what’s possible?
Let’s turn ideas into impact
Let’s explore it together. Whether you have a vision in mind or just a spark of curiosity, we’re here to help bring bold ideas to life. Get in touch to start shaping something extraordinary.
David Malinowicz
Product Strategy