A new golden era of luxury travel
A tailor-made digital experience
Overview
With its 55th anniversary approaching, Goway Travel partnered with Therefore to reimagine its brand and digital platform. The result was a composable, editorial-led website integrating Salesforce and iVector, improving performance, scalability, and customer experience.Headless CMS, Brand Identity, Web Support & Maintenance, Experiment-Led Growth (CRO)Travel & Tourismhttps://www.goway.com
Outcomes
50%
Increase in uCVR
12
Years of content consolidated
The Opportunity
Goway’s legacy site, built in 2013, had grown into 70,000+ pages and suffered from poor usability, mobile performance, and an outdated Django CMS. With expansion across all continents and increasing demand for personalized digital experiences, Goway needed a scalable rebrand and digital overhaul that could integrate new systems and drive measurable growth.
The Solution
Therefore delivered a full rebrand and composable Drupal–React–Gatsby platform hosted on Netlify and AWS. The solution consolidated 12 years of content, unified blog and website properties, and introduced a modern identity that reflected Goway’s bespoke travel expertise. Custom workflows empowered editors, while integrations with Salesforce and iVector enabled personalized journeys and operational efficiency.
“Therefore was a true partner to Goway in executing an incredibly complex website project. From the very beginning they were exceptionally collaborative, taking the time to deeply understand our business and goals. ”
Mitchell Fawcett
VP, Marketing
Curious about what’s possible?
Let’s turn ideas into impact
Let’s explore it together. Whether you have a vision in mind or just a spark of curiosity, we’re here to help bring bold ideas to life. Get in touch to start shaping something extraordinary.
David Malinowicz
Product Strategy