A blank canvas for showcasing emerging artists
A digital operating system for New American Paintings
Overview
In an art world often focused on a narrow range of voices, New American Paintings exists for the vast landscape of talent that’s still waiting to be discovered. The transformation of newamericanpaintings.com serves s both an archive of the publication’s rich 30-year history and as a foundation for its growing digital future.https://www.newamericanpaintings.com
Outcomes
6,000+
Artists migrated with profiles
185
Archived issues digitized
56,000
Entries managed
The Opportunity
New American Paintings has championed emerging artists for more than 30 years, but its digital infrastructure hasn't kept pace. An aging website, fragmented submission and jurying processes, and a magazine trapped inside a flipbook created operational friction while limiting the visibility of the artists it exists to promote.
The Solution
Drupal runs headless on the back end, managing commerce, memberships, and subscriptions while Next.js powers the frontend, bringing content, commerce, and member functionality together into a fast, modern website. Each component can evolve independently, yet together they support the entire business from competition entry through publishing and commerce.
Related Insights
Curious about what’s possible?
Let’s turn ideas into impact
Let’s explore it together. Whether you have a vision in mind or just a spark of curiosity, we’re here to help bring bold ideas to life. Get in touch to start shaping something extraordinary.
David Malinowicz
Product Strategy