Empowering Agents With Seamless B2B Rail Bookings
A new portal boosted agent bookings 170% year over year
Overview
Rocky Mountaineer partnered with Therefore to modernize its B2B booking process, replacing a manual, call-center–driven system with a scalable, self-service agent portal. Built on Salesforce and Kaptio APIs, the solution streamlined complex rail itineraries, enabled real-time pricing and quoting, and provided sales tools and resources to empower travel agents worldwide.Headless CMS, Ecommerce, Digital Product DesignTravel & Tourismhttps://agentportal.rockymountaineer.com/
Outcomes
170%
Increase in bookings YoY
The Opportunity
Rocky Mountaineer’s legacy booking process for agents was fragmented and labor-intensive, requiring phone calls, manual data entry, and offline payments. To scale globally and reduce call center dependency, the company needed a modern agent portal that streamlined bookings and empowered agents to manage itineraries, payments, and promotions independently.
The Solution
Therefore delivered a decoupled, Salesforce-integrated portal powered by the Kaptio API. The platform enables advanced search and filtering, instant quotes and reservations, group booking management, and dynamic multi-currency pricing. It also equips agents with personalized sales materials, training resources, and marketing assets ensuring agents worldwide can sell Rocky Mountaineer journeys efficiently and effectively
“Therefore has been consistent and tenacious in seeking ways to improve our technological capabilities and elevate our guest experience, and they’ve been supportive partners at overcoming technical hurdles and meeting the changing needs of the tourism landscape.”
Tristan Armstrong
CEO
Curious about what’s possible?
Let’s turn ideas into impact
Let’s explore it together. Whether you have a vision in mind or just a spark of curiosity, we’re here to help bring bold ideas to life. Get in touch to start shaping something extraordinary.
David Malinowicz
Product Strategy