AI Weekly: AI Is Rewiring the Rules of Content and Commerce

AI is quietly rewriting how teams plan, create, and share content and how customers discover and buy products. For leaders, the opportunity isn’t just to use AI, but to build it into the way the business operates every day.

Smarter Content Tools That Make Work Easier

Content management is often slow and complicated. Sanity’s new App SDK changes that by letting teams build small, focused apps directly inside their content system. A store manager can update opening hours or a tour operator can adjust travel routes without touching the full CMS. AI takes care of translating updates across languages and publishing changes everywhere automatically.

Shopping That Happens Inside a Conversation

AI is also transforming e-commerce. OpenAI’s new shopping tools let people browse and buy products directly through chat; no website or checkout page needed.

Businesses have to start preparing their product data and messaging for conversational buying experiences, where discovery and purchase happen in the same exchange.

Automating Everyday Work with AI Agents

OpenAI’s Agent Kit introduces a new way to automate work. Teams can now create simple, AI-powered workflows by dragging and dropping blocks together with no coding required. Used with tools like Codex and Cursor, this makes it faster to prototype, test, and launch ideas.

Strategic Lens

We’re moving from traditional websites and systems to AI-powered ecosystems where content is dynamic, conversations replace clicks, and automation drives daily work. For organizations, success will depend on how well they connect people, content, and technology into a single, flexible system that keeps learning and improving.

The teams that embrace these tools early, simplify how they create and manage content, and adapt to conversational experiences will set the pace for the next era of digital business.