From Ontario's North to the Global Stage

In the northern town of New Liskeard, about six hours north of Toronto near the Ontario–Quebec border, stands Three H; a family-run furniture business with deep local roots, a proud multi-generational legacy, and some of the tidiest desks you’ll ever see.

Founded more than half a century ago by three master craftsmen — Heinz, Helmer, and Helmut — the company takes its name from their shared initials and its reputation from their uncompromising commitment to quality.

In the 1980s, amid rising competition, the founders made a bold pivot from residential to office furniture. While the product line shifted, the dedication to craftsmanship remained the company’s defining edge.

For decades, that commitment fueled steady growth. From a modest workshop, Three H became known across North America for design-forward, price-competitive products that held their own against larger competitors, all while maintaining its roots in Northern Ontario. Today, it employs more than 125 people, making it one of the largest employers in New Liskeard.

A New Chapter of Leadership

In January 2021, at the height of the pandemic, Chris Binnendyk became majority shareholder and CEO. We first met Chris during his tenure at Allseating, where we partnered to create one of the first product configurators accessible to a mid-sized company; an innovation usually reserved for enterprise players. By making this tool both cost-effective and sophisticated, Chris demonstrated his knack for turning vision into competitive advantage.

At Three H, he brought the same mindset. His goal was clear: to honor the company’s heritage of craftsmanship while steering it into a new era of ambitious growth. Backed by more than two decades of leadership in the contract office furniture industry, Chris brought both a sharp business development orientation and a proven track record of transformative innovation.

Market Momentum

The timing could not have been better. Post-COVID, lower borrowing costs, return-to-office mandates, and an abundance of available square footage across Canada and the US sparked new investment in workplace design. High-growth sectors, particularly in technology, were demanding adaptable environments — workspaces that could scale, reconfigure, and support hybrid models with hot-desking and collaborative hubs. These shifts aligned perfectly with Chris’s vision and created fertile ground for Three H’s next phase of growth.

Building for Growth

To accelerate this momentum, Chris expanded the leadership team in 2024, adding Lee Fletcher as Director of Design and Talke Krauskopf as Vice President of Marketing. Alongside a bold rebrand, these moves marked a clear signal: Three H was ready not just to compete, but to lead. Today, the company designs office solutions that enable hybrid work, with modular systems that adapt to evolving needs, all while maintaining the hallmark of uncompromising quality.