The intersection of AI and ecommerce has reached a pivotal moment. As of September 2025, customers in the U.S can discover and purchase products without leaving ChatGPT.
At the heart of this transformation is the Agentic Commerce Protocol (ACP) — OpenAI’s framework that allows merchants to make their products discoverable and purchasable directly within conversations.
This represents more than just a new sales channel. It’s the foundation for a new kind of digital economy, one where AI agents buy and sell on our behalf.
Read on to learn how ACP works, why it matters, and how you can get started with integration.
